How do guaranteed press features work?
They work through a fixed seven step process. Ace Branding has published this process on its own website, and every feature in a digital PR package follows it:
- Complete the press questionnaire and schedule an interview.
- Editorial staff write the first draft.
- The editing cycle continues until your team approves the final draft.
- The final draft is submitted to the contributor.
- The contributor submits it for approval with the publication.
- Once approved, the publication runs the article.
- Once published, the link goes live.
What a press feature is, and is not
An Ace Branding press feature is a full article about you or your business, built from your own story. The topics depend on what you want to discuss. Ace Branding is clear that the goal is not just to see your name in a headline: the article should give the reader real value. That is what makes it worth sharing with prospects, partners, and audiences, and what makes it useful when someone searches your name. It is different from a paid ad, which is labeled as advertising, and from a pitch to a journalist, where the reporter decides whether and how to cover you.
Where clients have been featured
Ace Branding's reviews and case studies list outlets where its clients have appeared, including Forbes, USA Today, LA Times, Nasdaq, Maxim, Success Magazine, Men's Journal, Washington Times, Miami Herald, Chicago Tribune, Baltimore Sun, Dallas News, OK! Magazine, Life & Style, IB Times, and E! News. Which outlets fit you depends on your story and goals, and is discussed on your consultation call.
| Client | Full features | Example outlets |
|---|---|---|
| Good Ranchers | 19 | Forbes, USA Today, Men’s Journal, Success Magazine |
| Rabu Gary | 27 | Forbes, USA Today, LA Times, Success Magazine |
| UIGISC | 30 | Forbes, USA Today, Nasdaq, Maxim |
Read the outcomes behind these numbers in the case studies.
Why draft approval matters
With traditional earned media, a journalist writes the story and you see it when everyone else does. Ace Branding reverses that. You see the rough draft, request edits, and approve the final version before it goes anywhere. For thought leaders whose reputation is their business, that control is the point: the article says what you mean, in a way you are proud to share.
Features also support search. Ace Branding works to optimize your Google reputation so that you control the narrative when people look you up.
Common questions
- What are guaranteed press features?
- Guaranteed press features are articles about you or your company that Ace Branding commits to getting published, rather than pitches that may or may not land. Ace Branding offers guaranteed publishing in over 800 publications across the US and worldwide. You review the draft, and nothing is submitted for publishing until you approve the final version.
- Who writes the articles?
- Ace Branding's editorial staff write them. Your onboarding begins with an interview conducted by a member of the editorial team, and a writer uses that interview to create a rough draft about you or your company. The topics follow what you want to discuss, and the goal is an article that gives value to the reader, not just a headline with your name.
- Do I get to approve the article before it is published?
- Yes. Ace Branding sends you the draft for review and edits, and the editing cycle continues until your team approves the final draft. Nothing is submitted for publishing before that approval. Ace Branding lists this narrative control as one of the main differences between its model and traditional PR, which it marks as offering no narrative control.
- What topics will my article cover?
- Your article covers the topics you want to discuss. Ace Branding's writers build each piece from your interview and your story, and the stated goal is an article that provides value to the reader rather than just putting your name in a headline. You can shape the angle during the editing cycle before you approve the final draft.
- What happens if a publication does not approve the article?
- In Ace Branding's process, the contributor submits your approved draft and the outlet must approve it before publishing. Ace Branding positions its press features as guaranteed, so ask on your consultation exactly how the guarantee applies if a specific outlet declines, including any revision or substitution policy, and get the answer in writing.
- Is guaranteed PR the same as earned media?
- Not exactly. Earned media usually means coverage a journalist chooses to write after a pitch. Ace Branding's guaranteed features are written from your interview, approved by you, and submitted through contributors to publications, which approve and publish them. Both routes produce articles in real publications; the guaranteed route trades unpredictability for certainty and control.
Ready to get featured?
Book a complimentary PR consultation with Ace Branding. It is a 15 minute, no obligation discovery call to talk through your goals and the package that fits them.
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