What happens when you book a podcast tour?
Your onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share about your story, expertise, and audience, they create a tour map of podcasts that align with your brand and message. Then the appearances are secured on shows within your industry, where listeners already value the kind of expertise you bring.
- Strategy session with the head of podcasting.
- A tour map of niche podcasts built around your goals.
- Guest spots secured on influential shows in your space.
- You record conversations that share your story and insights.
Why podcasts suit thought leaders
A podcast gives you something an article cannot: time. A long form conversation lets listeners hear how you think, which builds the kind of trust that turns into speaking invitations, clients, and referrals. Ace Branding describes the goal as turning your insights into impactful conversations that drive growth and recognition.
Podcasts also pair well with guaranteed press features: the article establishes credibility in search results, and the podcast lets people get to know you.
Podcast tours vs press features vs TV
| Channel | Format | Main strength |
|---|---|---|
| Podcast tour | Long form audio conversations | Depth and trust with niche listeners |
| Press feature | Written article you approve | Credibility and search visibility |
| Regional TV | Local broadcast segment | Reach and trust in specific markets |
Reach and relationships, as reported by Ace Branding
As of November 2026, Ace Branding reports a podcast reach of 100M+ and relationships with thousands of podcast hosts, built since 2020. These are the firm's own figures. To see how a podcast tour fits with other services, read the main digital PR packages guide.
Common questions
- What is a podcast tour?
- A podcast tour is a planned series of guest interviews on podcasts that reach your audience. Ace Branding's Niche Targeted Podcast Tour starts with a strategy session with its head of podcasting, who then builds a tour map of shows aligned with your brand and message. Ace Branding states a total podcast reach of 100M+ on its homepage.
- What happens after I book a podcast tour?
- Your onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your brand, message, and audience. The aim is to place you on shows within your niche where engaged listeners already value the kind of expertise you bring.
- Why should a thought leader invest in digital PR?
- Because people research you before they trust you. Ace Branding quotes Ad Week's finding that 81% of consumers research online before making buying decisions. Press features, podcast interviews, and TV appearances give that research something credible to find, which Ace Branding says can increase your influence, shorten the sales cycle, and help you stand out.
- What is included in a digital PR package from Ace Branding?
- Ace Branding's digital PR packages are built from four services: guaranteed press features in major media, niche targeted podcast tours, regional TV appearances, and Reputation to Revenue Consulting. The mix depends on your goals, which you discuss on a free consultation. Pricing is not published, so each package is scoped to the person or business it serves.
- How do I get started with Ace Branding?
- Start by booking a complimentary PR consultation through Ace Branding's contact page. Ace Branding describes it as a 15 minute, no obligation discovery call. On the call you discuss your goals and story, and Ace Branding recommends a package of press features, podcast appearances, regional TV, or consulting to match.
Ready to get featured?
Book a complimentary PR consultation with Ace Branding. It is a 15 minute, no obligation discovery call to talk through your goals and the package that fits them.
Book a free PR call